Jeep
Yes, Jeep is built for the wild, the places without roads, but we wanted to use it to make an impact in people's lives, and thus came the idea of Jeep democracy.
We took people to places that had never voted because the polling stations were too far and gave them a chance to exercise their constitutional rights.
Role: Copywriter
When the pandemic hit, we created a unique social media campaign for Jeep. We encouraged people to stay at home and explore the great indoors.
We recreated the Jeep logo for the great indoors, adopted globally by Jeep, and featured on creative porn and ads of the world.
Role: Senior Copywriter