I turn briefs into creatives people can’t forget.

From Pepsi’s fizz to Jeep’s grit and Bacardi’s spirit, my words have helped global names cut through the noise and picked up a few awards along the way (D&AD, Clio, plus a few shiny metals my mom still brags about).

I blend culture-first ideas with campaigns that actually work: headlines that spark laughs, copy that drives engagement, and concepts that get remembered long after the scroll. Jokes that break the ice. Ideas that break the mold. (Recruiters, your move.)

Lately, I’ve been experimenting with AI as a creative playground. Some swings work, some slides break, but the fun’s in trying.

If you’re looking for a copywriter who can write it, sell it, and win with it — let’s talk.

shatrunjay.devvrat@gmail.com