Bacardi
Bacardi launched its first whiskey: Legacy. But alcohol cannot be advertised in India, so we created a surrogate, and what better than watches to advertise Legacy.
We helped Bacardi do everything from deciding the name to designing the bottles to thinking and creating the surrogate and launching it in the market with one of India's biggest movie stars.
Role: Associate Creative Director
We felt it was important for the visual world to represent the thought behind our whiskey, Legacy and the tag line- its just begun. So we created a unique look showcasing how a person feels inside and what they portray outside.
