Pepsi
Known for its advertising and shaping culture, we changed the brand tagline after years to make it connect with the youth of India.
Our insight? This generation doesn't back down from judgment, fear, or anything else in their way. They only know how to Rise up, baby!
We racked up over 250 million views with a music video that featured India's No. 1 star and a revamped song.
Role: Associate Creative Director
We created OOH ads that took over the entire nation when the new line was released.
We also revamped their look across channels to go with the new brand proposition.
