Sporto

An underwear brand wanted to make sure men take notice of them. So we asked ourselves, "What do men want?"

We created a series of funny ads where our protagonist, one of India's leading female actors, made another rising star her muse and playfully teased him to show his waistband.

This series was chosen as one of the viewer favorites on Business Insiders 2021 best ads on television.

Role: Senior Copywriter