CarDekho

Elderly drivers have it tough on the roads; they are often honked at, abused, and backed into a corner. The problem was the other drivers couldn't see that an elderly person was behind the wheel.

We created a special campaign for them by tweaking the popular L for learner symbol and making it the E for Elderly symbol. We launched and got 100,000 stickers on cars in the first week, it was also picked up by local and national media.

Role: Associate Creative Director